Where Ideas Become Products

From My Table to Yours

The Food Industry Has A Secret Language. I’ll teach you how to read it.

I have spent a decade in the food industry knowing things about food that most people never get to learn; how it’s made, why it works, what’s hidden in plain sight. My mission is to open that up to everyone!

I thrive in creative, fast moving environments, working with founders and small teams to turn food ideas into clear, well-executed concepts and launches. Whether you’re starting with a rough concept or something more executed, I step in where it’s needed most.

My consulting work spans menu and product development, concept creation and execution, brand aligned food strategy and growth and all the in-between across emerging and growing food businesses, bringing food to life. I’m not just helping you launch products, i’m teaching you the language the big players speak.

What I Bring to the Table

Big food ideas need more than just inspiration, they need direction.

We bring work with brands, businesses and individuals by bringing thoughtful food ideas to life. Whether you’re developing or refining new or existing concepts or ready to launch and grow you’re product we are here to help start, grow and everything in between.

Let’s start from Scratch!

This often includes:

New and existing product development
Designing commercialization and scale-up strategies
Researching innovation and trend data
Support from initiation to launch
Providing information on food science and nutrition
Product and vendor management
Industry expertise in consumer product goods (CPG) and networking connections

The goal: build lasting capability, confidence and the language to excel independently, while knowing i’m always close by for support when you need it.

Who's Around The Table

As a product developer, I provide hands-on support to help you navigate the steps to building a food product.

I work with small businesses, brands, and individuals through all stages if building food products and concepts. From first ideas to finals details, bringing a thoughtful from scratch approach to every step.

Who I Typically Work With

Small to midsize businesses (founders, small teams, or ~1-50 employees)
Not large corperate chains, more nimble, creative and collaborative teams
Early-stage to growth-stage brands
From idea phase to established but evolving – people who still have flexibility and need direction
Founders who care deeply about food
They value quality, ingredients and details

Where I Work Best

Launching a new food product or concepts
CPG, pop-up, dinner series
Refining or elevating existing food products
Something exists but it needs cohesion, creativity or alternate solutions
Building a food forward brand experience
Events, products or businesses where food is apart of the storytelling
Repositioning support
Flow, systems, SOPs, goal and target setting
You don’t just need recipes but you need vision, structure and execution

Great Fitting Clients

Open to collaboration and creative inputs
Not looking for a templated or “plug-and-play” solution
Willing to invest in doing this properly (not just quick and cheap)
Excited about building something thoughtful and different
Okay with a bit of experimentation and iterations

Where Food Comes to Life

This is where I come in, to help take what you’ve started (where ever you might be) and shape it into something that can keep growing with confidence.

This looks like:

New & Existing Product Development

Turning ideas into thoughtful, cohesive food concepts

Commercialization & Scale-up

Implement appropriate systems in place to sustain new growth

Project & Vendor Management

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Innovation & Trend Data

Build offerings that feel intentional and aligned to your brand

Food Science & Nutrition

Balance creativity with real-world execution, ensuring your products stand out

Industry Expertise & Networking

Build connections with industry professionals and services

Transform Momentum Into Repeatable Growth

Refine and elevate existing menus or product lines, ensuring scalable growth

Assist From Initiation to Launch

I help from start to end and everything in between.

How We Work Together

I work on a flexible, project-based basis, stepping in where it makes the most impact. Whether that’s a one-off project or ongoing support, my main focus is successful outcomes.

I am based in Kingston, Ontario, but I collaborate with founders and small businesses across Ontario on a hybrid basis, either online or in person, as needed.

I also collaborate with teams across Canada and United States, on a fully remote basis and travelling for in person interaction as needed.

Although i’d love to stay forever (because i genuinely love what I do), the goal is to build the skills, knowledge, and confidence you need to move forward on your own. Once you’re there, I step back and let the magic happen – but never too far.

I’m always a message away for ongoing support, ensuring you feel confident as you grow. This approach allows me to support more teams in reaching their food goals.

The Fit Check

Here’s a quick way to see if we’re a good fit

Just like good food starts with good ingredients. The same goes for working together.

You are building something in the food space

Whether it’s a product, a brand, or an experience — if food is at the center of it, this is exactly where I shine. I’ve spent my career turning food ideas into real, tangible things people love.

Value collaboration

I don’t just hand off deliverables and disappear. I work alongside you, think with you, and stay invested in your success by implementing appropriate systems to sustain growth.

Enjoy hands-on support, not just advice

You won’t get a generic deck full of recommendations you’re left to figure out alone. I roll up my sleeves and get into the details with you.

Want a clear plan

I bring structure to the creative chaos that comes with building in the food space. Together we map out a path that’s focused, realistic, and build offerings that feel intentional and aligned to your brand.

Looking for a systematic approach to scale

With a decade of experience in full-scale commercialization, I know what it takes to move from concept to shelf — and how to do it by balancing creativity with real-world execution, ensuring your products stand out.

Need industry expertise

From formulation to innovation to working with Canada’s leading grocery brands, I bring real, earned knowledge to every project I take on.

You are ready to build. Together.

f you’re past the “someday” stage and ready to actually do the thing — I’m ready too. Let’s make something worth talking about.

How It All Comes Together

At Scratch Kitchen Society, our consulting approach is designed to meet you where you’re at. Whether you’re just starting out or refining a product ready for market. Each engagement is unique and collaborative to tailor to your specific goals.